I am the lead designer for epocrates, an app owned by athenahealth that physicians use in their day to day routines in the moment of care or on their own. epocrates requires the same types of marketing materials that athenahealth does, but it has it’s own unique branding. I led this branding execution in 2020, using the brand guidelines provided by our agency partner.
A few examples shown here include app store preview images, social media images, water bottle and custom packaging, and business cards.
epocrates CME (continuing medical education )is a recent addition to the epocrates offerings that launched this year. As one of the larger campaigns for epocrates in 2021, it included many pieces including a direct mail piece celebrating the launch, trade show pull-up banners, social media, email campaigns and in-app messaging.