athenahealth direct mail
Direct mail campaigns are an essential at athenahealth. These are customized for a number of audiences, ranging from small practices (think under 10 physicians) to large hospitals. I work closely with my partnering copywriter and the creative team to find a creative approach to whatever message we want to relay to the audience. These mailers are often part of a larger campaign that may include a landing page, email series, social, banner ads, and other pieces.