athenahealth brand refresh
athenahealth launched a brand refresh, led by Colossus, in 2021. The new brand leans heavily into bright set of colors + gradients and a new 3-d visual metaphor illustration style. Alongside the creative team, I rolled out this new branding across all touch points including webpages, social, animation, print, animated banner ads, and more.
Social images
![](https://freight.cargo.site/t/original/i/8719c5218e4f8a68f0861270ab5873e171cbb9a3b5bed243983e3e5c8d5f120e/RES213-Webinar-Social_R1_3_FB-LI-SOC.jpg)
![](https://freight.cargo.site/t/original/i/9e65d83fb5365ac9796a4c1fd75db57b9c9759703f8fc77f3c4b38a33b0c2f9f/RES213-Webinar-Social_R1_2_FB-LI-SOC.jpg)
![](https://freight.cargo.site/t/original/i/c60094331a4045bf154e75dfdf408bfc48601d8630789c7707d8ed02e7773898/mental-health-social-tile.jpg)
![](https://freight.cargo.site/t/original/i/c753204d81bc69022e0e2bb43cd67ade2461c2eacf5754994bc30297de96b8ae/RES213-Webinar-Social_R1_1_FB-LI-SOC.jpg)
![](https://freight.cargo.site/t/original/i/08c2cc95519d7b9a31cc3c93f2dc7ede228d1fc6440ac0fd3601346032b6f898/BRD_310_SociabbleChallenge_4_R2.png)
![](https://freight.cargo.site/t/original/i/d933488bc278a945e8262829954d30dd9334c805f7a75c0a3912a07872511280/BRD_310_SociabbleChallenge-6.png)
Recruiting brochure
![](https://freight.cargo.site/t/original/i/96502f7d9ac6cfdf751e34c0d8562be61eb710e280acd22b6d26423fc5430b5e/brochure-1-copy.png)
![](https://freight.cargo.site/t/original/i/8c02a17094bf3b9727459bc6dab4254544ee0d76a3102ca0255985fbf97ffaeb/brochure-2-copy.png)
Web
![](https://freight.cargo.site/t/original/i/df361a0e476d568ecd919344300635cf27f61e4deadf46490a72ef0d5c7a001c/medical-practices-page-03.png)
![](https://freight.cargo.site/t/original/i/645187ca56eb38f80c64cf49414a22b29afb6ffa0f62dfeea132b45fa751d9e8/revenue-cycle-management-page-04.png)
![](https://freight.cargo.site/t/original/i/fa219e877bd11068338a99148c3f10fc17b3886df311e9c3990c22eac07b1522/ah-network-page-01.png)
Animation (storyboards + art direction)
Animated banner ads (storyboards + art direction)
Revenue Cycle Management
Revenue Cycle Management Scaling
Electronic Health Records
Payer
Pediatrics